Sun Pacific’s Cuties brand brought some California sunshine to kids enrolled in the After-School All-Stars program at Bowman Ashe/Doolin K-8 Academy in South Florida.
Cuties was at iHeart Media’s Jingle Ball concert tour at the BB&T Center Sunday in Miami to introduce the concert series’ first ever Cuties correspondents, Ayden and Ryan Soria, two brothers from Los Angeles, according to a news release. The brothers were selected from their video submission explaining what kindness means to them through Cuties’ 100 Days of Sunshine contest.
During the concert, the two of them solicited celebrity signatures from the tour for a Buddy Bench, a concept developed by an elementary school student wanting foster friendship on the playground at school. Students sit on the bench to let their peers know they’re looking for a friend to talk to or play with, according to the release.
Artists at the Jingle Ball tour who signed the bench included Demi Lovato, Nick Jonas, Charlie Puth, Halsey and Logic, with the bench going to After-School All-Stars students at Bowman Ashe/Doolin K-8 Academy.
“Cuties is on a mission to spread positivity and sunshine during California Cuties season, from November through April,” said Howard Nager, vice president of marketing and business development at Sun Pacific, in the release. “We’re thrilled that together with iHeart Radio and After-School All-Stars, we’ll be able to give All-Star students at Bowman Ashe/Doolin a very special reminder to share sweetness all year long with our Cuties Buddy Bench and pledge to provide healthy snacks to all the students enrolled in ASAS programs in South Florida.”
Cuties and Y100 DJ Frankie P donated the Buddy Bench this week at Bowman Ashe/Doolin, one of 400 After-School All-Star school sites nationwide. Cuties also is donating a season’s worth of fruit to the 2,000 students enrolled in the program locally, according to the release.