The Packer’s Tom Karst visited April 7 with Claudia Pizarro-Villalobos, director of marketing and culinary for Salinas, Calif.-based D’Arrigo California.
Pizarro-Villalobos speaks of how the COVID-19 lock-down has introduced new realities in working from home, which have been both challenging and a source of learning and bonding.
D’Arrigo’s marketing approach during the COVID-19 lockdown has reinforced the importance of relationships, she said.
“It has definitely reinforced the fact how important relationships are in this industry, and making sure that we’re reaching out trying to get a pulse on how are our customers doing,” Pizarro-Villalobos said.
She said marketing continues to be active, even with the lockdown.
Consumers have reached out to D’Arrigo through all of its social media outlets.
“We have tried to stay in the forefront in terms of sharing our culinary videos,” she said. “People are at home, right and so they have more time and we’re trying to be proactive to say, “You need to stay healthy, you need to boost your immune system.”
Pizarro-Villalobos said the industry has stepped up during the pandemic, helping brand marketers share messages of importance to consumers.
As a company celebrating its hundredth anniversary this year, she said the Andy Boy label is well-known among many consumers all over the U.S. and the world.
“I love (this) job and it’s great to be an ambassador for such a remarkable label,” she said.