Del Monte Fresh Produce is encouraging consumers to switch from traditional holiday treats to more healthful fare with a holiday-themed game.
In the game, players help a snowman catch bananas, grapes, avocados and pineapples while avoiding cookies and candy. Del Monte is promoting the game with promotional tags on Del Monte Gold Extra Sweet pineapples and stickers on Del Monte fresh-cut products, according to a news release.
The game, the first such holiday promotion for the company, is also featured on the company’s website and social media channels.
To play the game, go to https://www.fruits.com/.