Del Monte Fresh Produce N.A. Inc. is offering its fourth-annual Go Bananas! Halloween costume giveaway sweepstakes to promote its bananas this fall as healthy alternative to candy.
The contest runs Sept. 9-30 and will randomly award a banana costume to 1,000 Del Monte social media fans who enter online at www.freshhalloween.com, according to a news release.
To get an additional entry, participants can submit a photo of themselves as a banana using the template provided on the website. The templated photo is a new feature for 2015.
The promotion will be supported in the U.S. and Canada with secondary banana stickers, point-of-sale material for Halloween banana displays, in-store life-sized banana photo opportunities and social media.
"We have seen a tremendous amount of positive feedback from consumers and we are excited to bring the promotion back for another year," Dennis Christou, vice president of marketing for North America, said in the release. "Consumers love dressing up as bananas and it is a great opportunity to reward our loyal fans while at the same time promoting healthy Halloween treats."