( Courtesy DiSilva Fruit )

DiSilva Fruit, part of the Arrowfarms family of companies, Chelsea, Mass., is promoting a line of cold-pressed juices.

The orange/grapefruit/tangerine juices and lemonade also are available to package as private label brands. They come in 16-, 32- and 59-ounce containers, according to a news release.

The juices are cold-pressed with high-pressure processing (HPP) to maintain flavor while eliminating bacteria, according to the release.

“We think this is the perfect time to think creatively and strategically about in-store juicing programs,” Nelly Czajkowski of DiSilva Fruit said in the release. “Our line provides the same taste and nutrients as fresh squeezed but eliminates not only the food safety risks but the additional labor needed to produce the juice at store level. Plus, its extended shelf life reduces unnecessary waste. It’s a win-win-win.”  

The juices will be available in fresh produce departments, according to DiSilva Fruit.

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