Mexican fruit and vegetable importer Divine Flavor has a new website touting sustainable growing practices and social responsibility.

The site — — details the steps the company’s organic and conventional growers take to provide employees with a beneficial work environment, and growing practices that are earth-friendly. The Nogales, Ariz., company distributes produce grown by Grupo Alta. Carlos Bon Sr. and Alan Aguirre founded the Divine Flavor in 2006.

“We’re excited to share the Divine Flavor mission with food industry players and consumers alike on our new website,” said Pedro Batiz, vice president of sales, in a news release. “Our employee-first, fair trade business model has served us well along the years. We now want to share it with the world and show that it’s profitable to strive to become socially responsible.”

The company promotes its product as non-GMO and GlobalG.A.P. certified, and products are shipped with the HarvestMark traceability labeling, allowing consumers to trace where the product was grown.

Grupo Alta began in 1989 as a small table grape vineyard, according to the release. The company now imports a variety of fruits and vegetables.