( Courtesy PMA )

Doug Bohr is the new executive director at the Produce Marketing Association’s Center for Growing Talent.

Bohr most recently was the vice president of the Philadelphia Zoo, launching an initiative to improve the collection and use of data to improve business intelligence, according to a news release. Before that, he was at The Pew Charitable Trusts for 12 years, where he started a study on the creation of a talent attraction and retention strategy for the city of Philadelphia.

He succeeds Margi Prueitt, who is retiring after nine years at the PMA Center for Growing Talent.

Bohr will aid in the center’s fundraising efforts, and its mission of providing solutions to attract, develop and retain talent in the produce and floral industries.

“The mission of CGT is hugely important to the future of our industry,” Marty Craner, chairwoman of the center. “For those of us on the search committee, it was critical that the new executive director would be able to continue the work establishing CGT as the source of solutions and initiatives to attract and retain the best talent in our industry.”