Driscoll’s 3D Berry Picnic Mobile started its summer campaign June 18 — International Picnic Day — in the Twin Cities, beginning the next phase of the brand’s #BerryTogether campaign.
Driscoll’s #BerryTogether campaign is part of the brand’s strategy to embrace the feeling of joy people feel while eating fresh berries, according to a news release.
The Twin Cities market was chosen because the cities are the raspberry consumption capital of the U.S., according to the release.
“Our multi-sensory experiential activation in more than 50 locations throughout Twin Cities summer picnic season will bring loved ones together over fun games and a berry-centric menu of summer dishes, including fresh blueberry mint lemonade, raspberry vanilla popsicles and an indulgent chocolate berry skewer,” Jamie Bassmann, Driscoll’s senior brand marketing manager, said in the release.
Stops on the tour include the Minnesota State Fair, Grandma’s Marathon and Twin Cities Marathon.
“Flavor is the core purchase driver for berry consumers,” Frances Dillard, Driscoll’s senior director of brand and product marketing, said in the release. “By combining our powerful brand promise of Only The Finest Berries with an emotional marketing strategy of connecting summer picnic moments, we have a winning brand experience.”
For more information about #BerryTogether and the Berry Picnic Mobile’s tour schedule, visit BerryTogether.com.