Mothers at berry company Driscoll’s joined to create a series of stories, challenges and tips on surviving — thriving, even — during the pandemic.
The content from the community of moms debuted on Driscoll’s Instagram on April 3, and each Friday features a mother’s story in words and pictures, according to a news release. The series culminates on Mother’s Day with a montage of pictures and quotes on Instagram (@driscollsberry).
Normal work/home boundaries have been abolished, normal patterns have been upended and uncertainty remains about what is to come.
“For Driscoll’s to be relevant in such a context for our millions of our consumers, we knew we needed to be authentic, candid, compassionate, and supportive,” Diane Scalisi, senior digital marketing manager. “It was time to strip away all the fancy aspirational stuff, and just be real. So we tapped into the experience of the moms within the Driscoll’s employee base to collect stories, challenges, tips, and photos of moms just trying to make it all work.”
Since the series started, the social media response has been positive, Ashley Enos, digital marketing manager, said in the release.
“Our berry moms resonated with the shared stories and echoed that despite all the chaos and messiness, there is love and joy found in the sweet little wins of the day,” Enos said in the release.