Driscoll's six 'Pursuit of Flavor' videos have enjoyed success since launching in April. ( Screen capture courtesy Driscoll's )

Watsonville, Calif.-based Driscoll’s miniseries “Pursuit of Flavor,” which the company launched in April, has already gained more than 1.5 million views. 

The six-part series has received 65 million impressions, according to a news release, and is poised to break Driscoll’s previous engagement record.

More than 70% views are on mobile devices and women age 25-44 are the primary viewers, showing the series resonates with the berry buyer demographic, according to the release.

The episode on raspberries has the highest number of views so far, according to the release, and the blackberry segment has the highest average view duration.

 

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Submitted by R Henry on Wed, 06/13/2018 - 17:04

Do online impressions and clicks translate to improved sales?