Watsonville, Calif.-based Driscoll’s is participating in the Ceres/ World Wildlife Fund AgWater Challenge.
The initiative, according to a news release, seeks to help agricultural communities manage natural resources in a collaborative way.
The partnership affirms Driscoll’s commitment to water stewardship and also supports its network of more than 750 independent growers, according to the release.
The AgWater Challenge is an effort coordinated by Ceres and the World Wildlife Fund to encourage companies to set ambitious goals that address the global water crisis.
Driscoll’s and other companies have made “time-bound” commitments, including assessing water risks in key regions, collaborating at the watershed level to protect resources in high-risk areas and supporting farmers to manage water resources, according to the release.
“Building upon a solid foundation of stewardship, Driscoll’s new water commitments take the company’s work to the next level,” Kirsten James, director of water at Ceres, said in the release. “Driscoll’s participation in the AgWater Challenge sends an important signal that smart water management is increasingly a business imperative.”
Miles Reiter, Driscoll’s chairman and CEO, was an early supporter of the Sustainable Groundwater Management Act, mandates aquifer balance in California, according to the release.
“Driscoll’s recognizes that driving to solutions for sustainable water management requires coordinated efforts from all stakeholders,” Reiter said in the release. “Our team will leverage the expertise of Ceres and WWF, as well as Challenge participants like Danone and Target, to advance comprehensive solutions that protect our most precious resource.”