( Courtesy Duda Farm Fresh Foods )

Duda Farm Fresh Foods, Oviedo, Fla., connected with consumers in March — National Celery Month — to promote the vegetable as the “It-gredient.”

The grower-shipper received more than 55,000 entries in a contest with four prizes, including a year’s supply of celery and a food processor, according to a news release.

“Given the unique circumstances, we made the decision to continue to run our annual campaign to offer positive content and reinforce our supply during this time,” Nichole Towell, senior director of marketing, said in the release. “We were surprised and pleased to find consumers were not only continuing to engage with the Dandy brand, but were seeking familiar content and willing to purchase produce.”

The company promotes the healthy attributes of celery and other produce, and reinforces the message that in uncertain times like this, stores will continue to have fresh produce.

“It’s imperative, now more than ever, for us to continue working,” Sammy Duda, senior vice president of national operations,” said in the release. “While demand continues to grow during this unparalleled time, we will work tirelessly to continue to supply retailers and shoppers with quality fresh produce.”

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