San Juan Bautista, Calif.-based Earthbound Farm has a new sweepstakes promotion designed around promoting organic.

Consumers can enter to win prizes — cookbooks, a canvas tote bag or a sticker — when they post a photo to Instagram and explain in the caption why they eat organic foods.

For a post to be considered a contest entry, people have to tag Earthbound Farm and use the hashtags #ichooseorganic and #sweepstakes.

The promotion runs through Feb. 17.

On a related note, Earthbound Farm recently conducted a survey to find out more about shoppers who buy organic.

Seventy-five percent of the people surveyed said they buy organic because it is healthier. Forty-four percent said they buy organic because it is better for the environment.

Earthbound reported the top two associations shoppers made with organic were “healthy” and “expensive/pricey/overpriced.”

Check out more insights from the survey here.