Eco Farms, Temecula, Calif., has increased its bagging capacity and added a new marketing manager, said Gahl Crane, sales director.
“We’re seeing increased demand for bagged avocados, so we invested in new equipment, doubling our capacity,” Crane said.
Volume of bagged product increases every year, he said, with some customers experiencing greater sales increases in bagged avocado than in bulk product.
Increases are showing up across the board, in club stores, mainstream markets and independent supermarkets, he said, and in organic and conventional fruit.
Bagged fruit offers consumers grab-and-go convenience and encourages them to buy more than one avocado, he said.
Also at Eco Farms, Emily Noble has joined the company as marketing manager.
Noble, who came from outside the produce industry, will handle marketing, social media and business development with customers around the U.S., Crane said.