Envy is stepping out in style again.
The branded apple made a repeat appearance at New York Fashion Week activities, at Christian Siriano’s AW19 Runway Show and after party. Guests of the “Project Runway” designer enjoyed an Envy apple tasting bar, signature cocktails and other treats, according to new release from The Oppenheimer Group, marketer of Envy apples, through a partnership with brand owner T&G Global.
Envy sales saw a 40% jump in dollar value in December, compared to December 2017, according to the release.
“Envy is coming on strong in the premium apple landscape, gaining a great reputation for intense flavor and overall satisfaction — and valuable leading contribution to the apple category,” David Nelley, Oppy’s vice president of categories, said in the release.
Retail tie-ins to the fashion week events include point-of-sale materials, consumer contests, social contents and billboards. The brand’s Instagram account featured a live stream of the event, with Siriano praising the apple.
“His sophisticated style and elegant point of view complement the unique traits of Envy apples,” Karin Gardner, Oppy’s director of corporate communications, said in the release. “Envy has earned a special status but is also accessible and can be appreciated by everyone who loves a really good apple. It’s an indulgence that anyone can enjoy.”