( Photo illustration courtesy EFI )

The Equitable Food Initiative is marking National Farmworker Awareness Week by encouraging growers and consumers to share messages honoring farmworkers.

Typically celebrated the last week of March, this year it is March 25-31, according to a news release.

EFI, a workforce development and training organization, partners with growers, farmworkers, retailers and consumer advocacy groups to set standards in labor practices, food safety and pest management, while engaging workers at all levels on the farm.

The goal of National Farmworker Awareness Week is to create a more transparent food chain, safer food and healthier places to work for those who produce, care for and harvest fresh fruits and vegetables.

“And beyond this designated week, growers can provide the transparency consumers seek by highlighting the people, processes and safety measures required to produce a safe, quality product,” LeAnne Ruzzamenti, EFI’s marketing communications director, said in the release. “It is in everyone’s best interest that growers develop comprehensive training programs and provide safe conditions for farmworkers, as in the end, high-quality produce comes from workers who are treated well and are trained to meet the highest safety standards.”

EFI also encourages growers and consumers to recognize the contributions of workers via social media posts using #FarmworkerAssured and #FarmworkerAwareness. 

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