Gabrielle Kirkland is the new marketing coordinator for Reedley, Calif.-based Family Tree Farms.

The company added the position because it wants to better communicate with consumers about its stone fruit and blueberry varieties and about the people who grow them, according to a news release.

“I am thrilled to join such a well-respected farming family and operation that keeps the consumer top of mind as they seek the best-tasting fruit varieties,” Kirkland said in the release. “I look forward to contributing to growing the community of Family Tree Farms fans.”

Kirkland most recently worked for Zenith Insurance Co., a workers compensation insurance carrier that specializes in California agriculture businesses. She has previously worked for the California Fresh Fruit Association and was a staff writer for The Packer.

She began her new role with Family Tree Farms in early October.