Lauren Tomasello, marketing administrator for Family Tree Farms ( Courtesy Family Tree Farms )

Reedley, Calif.-based Family Tree Farms has hired Lauren Tomasello as the company’s marketing administrator.

Tomasello obtained a bachelor’s in agricultural communications from California Polytechnic State University, San Luis Obispo, according to a news release. She most recently worked as a marketing and media specialist for Salinas, Calif.-based Church Brothers Farms.

The release said Tomasello’s addition is part of the company’s goal to better serve retail and industry partners through merchandising strategy, content development and product asset resources.

“The industry is changing at a rapid rate, and we recognize the vitality of a strategic and innovative marketing team,” Don Goforth, Family Tree Farms’ director of sales and marketing, said in the release. “We are excited about the addition as we move into the second half of the year.”