The initiative coincides with recent changes to the company’s internal structure, along with the hiring of a general manager, Chris Horrell, according to a news release.
Horrell previously was director of national sales at Love Beets, a company he joined in Oct. 2015 as western regional sales manager. Before that, he was in sales at Ayco Farms for six years.
“The new logo and website were developed through a collaborative process that reflects our company’s passion to provide fresh asparagus all year round,” Horrell said in a news release. “We wanted to wrap our asparagus, tropicals and specialty products in a logo that truly represents the honesty, transparency, and goodwill we share as a company.”
The company offers green, purple and white asparagus, and sources from Peru, Mexico, Canada and the U.S. It sells organic asparagus as well.
The company's website is at farmdirectsupply.com.