( Courtesy Golden Sun Marketing )

FirstFruits Marketing has announced its partnership with Cynthia Sass, dietitian and New York Times best-selling author, as brand ambassador for Opal apples.

Sass will help educate consumers on the health benefits of Opal apples through recipes, tips, public appearances and social media, according to the release.

“Not only do Opal apples have incredible flavor, they also have amazing versatility,” Chuck Zeutenhorst, president of FirstFruits Marketing, said in the release. “We’re thrilled to have Cynthia on board to help showcase the many benefits and uses of Opal apples. She is the perfect partner to introduce Opal to a new wave of consumers.” 
Sass is a board-certified specialist in sports dietetics and holds a master’s degree in nutrition science as well as public health, according to the release.

She has also consulted for five professional sports teams and is the nutritionist for the New York Yankees, according to the release. Additionally, she has appeared on national TV shows such as The Today Show, Good Morning America, The Rachael Ray Show, The Martha Stewart Show and Nightline.

“I am honored to partner with FirstFruits Marketing to represent Opal apples,” Sass said. “I look forward to sharing my health tips and recipes with new and existing Opal fans.”

Influencers, registered dietitians and Opal fans are invited to meet Sass at Produce Marketing Association’s Fresh Summit at FirstFruits Marketing booth No. 4460. Sass will be signing Opal mini cookbooks and talking about Opal on Oct. 18, according to the release.


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