FirstFruits gives away Opal apples in New YorkFirstFruits Marketing gave away more than 6,000 Opal apples in New York City Dec. 2.

The event was held in honor of Giving Tuesday, celebrated by many worldwide as a day of giving back, and to bring attention to the Opal Youth Make a Difference Initiative, according to a news release from Yakima, Wash.-based FirstFruits.

Opal brand ambassadors handed out more than 5,000 Opals in midtown Manhattan, and an additional 1,000 were donated to Sienna House, a family shelter in the Bronx.

"After Black Friday and Cyber Monday, Giving Tuesday is a great counterpoint to focus on others," Keith Mathews, FirstFruits" chief executive officer, said in the release. "Giving is a core value of Opal, so this event was a great way to give to others and also introduce them to this sweet, crispy apple variety and its purpose."

The Opal Youth Make a Difference Initiative donated $75,000 in grants last season to youth-based initiatives in which youths have leadership roles and that address food security and politics, nutrition, agriculture or education.

 

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