The Produce for Better Health Foundation has been chosen as the recipient of FLM Harvest’s 2020 Seed to Succeed pro bono program.
FLM Harvest is offering up to $75,000 in services to promote PBH’s State of the Plate fruit and vegetable consumption research, according to a news release.
PBH conducts the research on consumption with the NPD group. FLM Harvest will help PBH develop a launch and communications strategy for the research, according to the release.
“We are delighted to represent PBH because we believe in the mission of eating more fruits and vegetables, and we are honored to help bring ‘State of the Plate’ results to the produce industry and general public at large at a time when it has never been more critical for families to have access to healthy foods,” Laurie Fleck, president and CEO of FLM Harvest, said in the release.
FLM Harvest has provided support to food and agriculture nonprofits through the Seed to Succeed program, which it started in 2009.
“When we launched the Have A Plant movement last year, we knew that to increase fruit and vegetable consumption and help consumers make long-term, sustained behavior changes, it would take time and incredible partners, and we’re thankful FLM Harvest has chosen to go on this journey with us,” Wendy Reinhardt Kapsak, PBH CEO, said in the release.