Fowler Farms will see an increase in Honeycrisp and SweeTango volume, said Lee Peters, vice president of sales and marketing for the Wolcott, N.Y.-based company.
Peters said Honeycrisp volume could rise at least 10% this year.
“Last year we went into April with Honeycrisp, and this year hopefully it will carry us almost to May,” Peters said.
Fowler Farms is the lead marketer for SweeTango apples in the Eastern U.S.
“It is a premium apple for the fall period and makes the top 10 in sales,” he said.
Both SweeTango and Honeycrisp harvest started in September, with SweeTango about a week to 10 days ahead of the start of Honeycrisp harvest.
The company — in the cider business since 1998 — markets 100% Honeycrisp cider and 100% SweeTango cider as part of its product line, Peters said.
In other developments at Fowler Farms, Peters said the operation has added a new controlled-atmosphere facility that holds 9,000 bins of fruit.
The company also constructed more housing for guest workers in the H-2A program. The company brings in about 350 guest workers to help with harvest from about August to November.
Depending on customer needs, Fowler Farms offers the options of demos, point-of-sale materials and farm tours, Peters said.