( Courtesy Fowler Packing )

Fowler Packing Co. Inc., Fresno, Calif. will debut its Peelz mandarin brand in November, according to a news release.

The fruit will be available in 1-, 2-, 3- and 5-pound packs.

The company announced earlier this year the end of a partnership with Los Angeles-based The Wonderful Co. to grow and pack mandarins under the Halos brand.

Marketing for Peelz mandarins will include digital campaigns, in-store demos, displays and giveaways.

Sean Nelsen, most recently senior director and produce lead for Elk Grove Village, Ill.-based Topco Associates LLC, has joined Fowler as vice president of sales and marketing and has formed a team to support the launch of the new brand, the release said.

Related Content
Mandarins continue to gain shoppers' favor
Good crop of lemons expected
California navel volume down, size up this season