Fox Packaging, McAllen, Texas, is participating in two organizations to demonstrate a commitment to sustainability, How2Recycle and the Sustainable Packaging Coalition.
The Sustainable Packaging Coalition allows members to educate buyers and consumers about improvements in packaging, and How2Recycle is a standardized labeling system gives consumers clear recycling instructions, according to a news release.
“In being a leader in flexible packaging specific to fresh produce, we have a sincere sense of urgency to actionable improvement of packaging systems, materials management, and recycling while maintaining our most crucial mission — protect fresh food and contribute to lifespan extension,” President Keith Fox said in the release.
How2Recycle reduces confusing messages on recycling practices and “greenwashing,” Fox said, increasing the likelihood packages will be properly handled.
As the industry focuses on reducing produce packaging, joining the two organizations allows Fox Packaging to align with businesses leading sustainability conversations.
“Currently, the majority of our products are recyclable through in-store drop off programs, but this is not an end-all solution,” Fox said in the release. “Research and development for sustainable solutions will continue, as we progress in navigating our materials and packaging design.”