Emmis Yubeta (left) and Georgina Felix ( Photo and logo courtesy Fresh Produce Association of the Americas; graphic by Amelia Freidline )

The Fresh Produce Association of the Americas, Nogales, Ariz., has promoted Georgina Felix and Emmis Yubeta.

Felix, who has been with the association for more than 14 years, is the new director of operations and foreign affairs. She will maintain outreach with Mexican associations and governmental agencies, according to a news release. In doing so, she is taking a more day-to-day management role of FPAA operations.

Felix is the liaison between the FPAA and research associations abroad.

“As the FPAA evolves, Georgina has the mindset and skillset to help deliver on the goals of the board of directors,” FPAA President Lance Jungmeyer said in the release. “As a strong analyst and communicator, Georgina is well-suited to manage daily operations as well as to grow strategic relationships.”
Emmis was promoted to director of membership and events. She joined the group in 2015.

“This year, when the community struggled with COVID-19, Emmis showed leadership by helping organize food drives, COVID testing efforts and delivering banners to boost industry worker morale,” Jungmeyer said in the release. “In her new role, she aims to broaden the reach of FPAA by expanding our membership, and member benefits, such as health initiatives we are planning in order to help the industry prepare for COVID next season.”

Jungmeyer continues to develop strategic relationships, outreach and advocacy. He was voted vice-chairman of the Border Trade Alliance this year, and in 2019 he was named co-chair of the North American Trade Committee, administered by the Canadian Produce Marketing Association.

FPAA Vice President Allison Moore, who has been with the association for 19 years, is key to its advocacy and communication, according to the release.

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