FreshDirect is spearheading Operation Five Borough Food Drive to help New York City during the COVID-19 pandemic. ( Amy Sowder )

NEW YORK — Online grocer FreshDirect, Bronx, N.Y., has partnered with all five borough presidents to launch a citywide food drive to help ease the recent spike in food insecurity since the new coronavirus COVID-19 has become widespread.

By March 23, there were 20,875 confirmed cases of new coronavirus in the New York State, including 12,305 in New York City, according to state government updates by Gov. Andrew Cuomo.

The food drive’s goal is to donate family-sized grocery boxes to New Yorkers in need in the most vulnerable communities, starting with the first delivery March 24, at Dyckman Houses in Inwood in the northern tip of Manhattan, according to a FreshDirect news release.

FreshDirect CEO David McInerney will attend the launch with Nathaniel Green, president of the Dyckman Houses Tenant Association and Manhattan borough president Gale Brewer.

The program involves delivering 2,000 boxes a day Monday through Friday across the five boroughs. Each borough president’s website has details on pickup locations. Participating partners have donated $10,000.

Companies that would like to participate can [email protected]

FreshDirect sells fresh produce with a spotlight on seasonal fruits and vegetables, plus other groceries. The company delivers throughout New York City and surrounding counties in New York, New Jersey, Pennsylvania, Connecticut, Delaware and Washington D.C. 

Since the pandemic, some drivers and customers are taking extra precautions by leaving deliveries at the door to reduce close human contact and maintain the ordered six-feet of social distancing.

For more information on Operation 5-Borough Food Drive, visit

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