( Courtesy Frieda's )

Frieda’s Specialty Produce Hatch chili peppers will be in season in late July, ahead of the normal August start date.

“The season is starting up earlier this year, and it’s the perfect opportunity to boost summer sales,” Alex Berkley, director of sales at Frieda’s, said in a news release. “We are seeing Hatch merchandised all over the stores including produce, prepared foods such as Hatch mac and cheese or Hatch potato fritters, and Hatch-flavored items in the center aisles like potato chips, sauces, salsas and even alcohol.”

Frieda’s Hatch chilies are available in various heat levels in 25-pound cases and 2-pound pouches, eight to a case, according to the release. 

Frieda’s Hatch chilies are scheduled to be available through September, according to the release.

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