Alex Berkley ( Courtesy Frieda's )

Alex Berkley is the new sales manager at Frieda’s Specialty Produce, Los Alamitos, Calif.

Berkley, the daughter of CEO and owner Karen Caplan and granddaughter of founder Frieda Rapaport Caplan, joined the company in 2011.

She started in the company’s marketing department, according to a news release, and moved to the sales department in 2014 as account manager. Berkley was promoted to assistant sales manager in 2017.

“Alex brings her deep knowledge of the produce industry and experience in both sales and marketing to this leadership position,” Karen Caplan said in the release. “She uniquely bridges the older and younger generations of produce, making her a perfect fit for the job.”

When she was 24, Berkley was the youngest produce professional in the United Fresh Leadership Program Class, and earned a certificate of Produce Executive Development from Cornell University’s Food Industry Management Program, according to the release.

She has been a member of the Produce Marketing Association’s Women’s Fresh Perspectives Advisory Committee and was co-chairwoman from 2015-17.

 
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