To boost California citrus sales now that the season’s underway, Frieda’s Inc., Los Alamitos, Calif., has a special promo program for January through March.

The program features best-sellers such as kumquats, key limes, Meyer, pink and seedless lemons in pouch bags, according to a news release.

“Citrus is a category that provides inspiration for consumers during the winter months,” Alex Jackson Berkley, senior account manager, said in the release. 

“With a limited season and many options, you can keep consumers on their toes with citrus.”

Frieda’s also offers specialty citrus varieties such as Buddha’s hand citron, sweet limes, limequats and calamondin.