( Frieda’s )

Los Alamitos, Calif.- based Frieda’s Specialty Produce is promoting its fresh fruits and vegetables for back-to-school shopping trips.

“Frieda’s Chilean kumquats are the perfect school snack because they are bite-sized, delicious and ready to eat,” Alex Berkley, director of sales at Frieda’s Specialty Produce, said in a news release. “With their convenient packaging, it is easy to merchandise them with other common snacking produce like apples or oranges for a back-to-school destination set.”

The release said retailers can also add Frieda’s cape gooseberries, jicama and watermelon radishes to their display to give shoppers abundant options.

“This year, we are trying something new with our two young kids,” Cindy Sherman, director of marketing at Frieda’s, said in the release. “I picked up bento boxes that make packing lunches a breeze! It’s easy to fill the compartments with kumquats, jicama sticks, cheese and whole grain pretzels.”

Frieda’s will host a social media campaign on Instagram and Facebook dedicated to sharing what parents are putting in their kids’ lunch as they head back to school, according to the release. 

The #WhatsForLunch campaign, kicking off this month, is a great way for parents to share and receive lunch box inspiration, according to the release.
 

 
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