( Courtesy Frieda's )

With more people embracing a plant-based lifestyle, Frieda’s Specialty Produce, Los Alamitos, Calif., is prepared for the 43rd Annual World Vegetarian Day and Month (Oct.1/October).

“The pandemic has resulted in what we like to call a ‘health trigger moment,’ which is the point where consumers start to rethink their approach to diet and lifestyle,” Cindy Sherman, director of marketing and insights at Frieda’s, said in a news release. “Right now consumers are making shifts in how they eat fueled by the quest for immunity, which is why World Vegetarian Month is the perfect opportunity to plug into the immunity-boosting benefits produce shoppers are looking for.”

Frieda’s is encouraging retailers to focus on health/wellness in the product department. The COVID-19 pandemic has accelerated the move to fresh produce, with a 10% increase in sales over 2019, according to a weekly report generated by IRI, 210 Analytics and the Produce Marketing Association.

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