Cindy Richter ( Courtesy Fruit World )

Cindy Richter is the new director of business development at Fruit World Co., Reedley, Calif.

She most recently was sales and export manager at Pacific Organic Produce, where she worked for 21 years. Her background includes farm operations, managing grower relationships, exports, sales and business development, according to a news release.

The director of business development is a new role at Fruit World, and Richter will guide the company’s strategic growth and be a liaison to growers, buyers and consumers, according to the release.

"Cindy’s integrity aligns perfectly with our values, and her strong grower and customer relationships will allow us to continue to grow while maintaining the quality and service our customers expect and deserve,” CJ Buxman, who co-founded the company with Bianca Kaprielian, said in the release.