Milwaukee, Wis.-based FullTilt Marketing has a new website highlighting content marketing.

The website provides information on the company’s strategic positioning process and discusses what content marketing, according to a news release.

FullTilt works in strategic marketing, public relations, event marketing, brand management and more, while focusing on social media, influencer marketing and storytelling.

“While all marketing starts with sound strategic planning and on-branding messaging, today’s consumer expectations and brand preference are not driven by a great TV commercial or magazine ad, but by absolute transparency rooted in authentic stories and validation from their peers that allows influencer marketing to become the new word-of-mouth advertising,” Melinda Goodman, managing partner, said in the release. “That is the root of content marketing.”

The company will be giving free marketing consultations at Fresh Summit Oct. 19-21, the release said.

To schedule a meeting e-mail or for more information visit