( Courtesy Generation Farms )

Generation Farms, Vidalia, Ga., has a new logo and branding, including an organic-specific logo.

The grower-shipper of Vidalia onions and other vegetables and fruit is featuring the new logo on all facets of the business, from packaging, website and social media channels, corporate communications and sales materials.

"The new logo honors our existing brand and the multi-generational farming history synonymous with the Generation Farms name, while pointing to the company’s bold future," CEO Gastón Marquevich said in a news release. "The rising sun symbolizes our emergence as a leader in global produce production and distribution, while the crop rows and leaf are reflective of our diverse agriculture portfolio."

The addition of the organic logo highlights the company’s expanding line of organics to meet retail and consumer demand.

"As Generation Farms has evolved over the years, we’ve kept the best of the past, while always innovating and working to stay one step ahead," Brian Stanley, director of sales, said in the release. "The new look is a fresh presentation of how we’ve always run our farms, and emphasizes organics, which are an important part of our story."

Karen Nardozza, president and CEO of Moxxy Marketing, which designed the logos, said the new logo retains “equity and recognition” Generation Farms has built, while modernizing it to “evoke an optimistic, forward-looking feeling.”

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