Driscoll’s has turned a food truck into a giant basket of berries on wheels, and it could be rolling through your community to offer berry treats.
The giant basket is part of the company’s multifaceted #BerryTogether campaign, which debuted last year. The food truck basket is the first such promotion in the U.S. since the berry company launched a global visual identity across North America, Europe, Australia and China, according to a news release.
“Our goal in this next phase of #BerryTogether was to disrupt the marketplace with a unique and authentic experiential activation that brings together local communities,” Jamie Bassmann, Driscoll’s brand manager, said in the release. “Last year we announced the top-ten berry loving cities and launched a pop-up 3D berry picnic art mural. This year, we’ve gone bigger and better with an extraordinary berry picnic basket on wheels.”
Brands are driving an 11.5% growth in sales in the produce department, Frances Dillard, director of marketing and global brand lead, said in the release.
“Driscoll’s has become a trusted consumer brand and according to the Nielsen Company, we are now the largest produce brand based on dollar sales (Nielsen FreshFacts 52 weeks ending April 28, excluding unbranded and private label).”
More information on the “berry basket” tour is on Driscoll's website.