( Giorgio Fresh Mushrooms )

Temple, Pa.-based Giorgio Fresh Co. unveiled new packaging at the Produce Marketing Association’s Fresh Summit in October.

“Less is more” when it comes to the new packaging, said Greg Sagan, executive vice president of sales and marketing. 

The labels are color coded by subcategory and invite consumers to visit the company’s website to view hundreds of recipes.

Giorgio celebrated its new packaging and 90th anniversary with a new booth at Fresh Summit that featured an open footprint that allowed the company to showcase its “Wall of Innovation,” cooking station and popular Giorgio coffee stand.