Giumarra Borquez expects big Mexican asparagus cropThe asparagus arm of The Giumarra Cos. expects to ship more Mexican asparagus this fall and winter, despite rainy weather that has affected production elsewhere in the country.

Giumarra Borquez LLC expects "excellent volume" out of Mexico this season, according to a news release from Los Angeles-based Giumarra.

"Despite the overall reduced asparagus volume caused by inclement weather, Giumarra Borquez is expecting increased volumes of high quality asparagus this season," Bruce Dowhan, general manager of Giumarra Borquez and vice president of Giumarra, said in the release. "Fortunately, our main growing region in Obregón was not impacted by the storms in Mexico."

In 2009, Giumarra partnered with Caborca, Mexico-based Campo Pablo Borquez to sell the shipper"s Sonora-grown asparagus in the U.S. and Canada. Giumarra Borquez LLC also markets asparagus from Chile, Peru and California.

This season"s Giumarra Borquez deal should kick off in October, with promotable volumes expected for Halloween, Thanksgiving and Christmas.

Product will be packed under Giumarra"s Nature"s Partner brand. For interested retailers, all Giumarra Borquez asparagus can be marketed as Fair Trade Certified.

"We are proud to be the first Fair Trade Certified asparagus grower in the world," Dowhan said in the release. "We are seeing increasing consumer awareness and interest in Fair Trade Certified products in the market. Just as our customers look to partner with suppliers who are socially and environmentally conscious, their consumers look to shop at stores with these same qualities."