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Good Foods is supporting No Kid Hungry, a national campaign to end childhood hunger in America.

For the start of the new school year, Good Foods is providing a quick-response code on products sold in stores to bring awareness to childhood hunger and the company’s mission, according to a news release.

For each branded deli cup sold in September, Good Foods will donate 10 cents to No Kid Hungry, with a minimum commitment of $35,000, according to the release. 

“We couldn’t have asked for a more generous or reputable campaign to partner with,” Danyel O’Connor, executive vice president of sales and marketing at Good Foods, said in the release. “No Kid Hungry perfectly aligns with our mission and values as a family-owned business to encourage and create accessibility of good food for people in need.” 

Good Foods also encourages consumers to donate fresh food to events and food pantries, according to the release.

“Childhood hunger is a serious problem in America and has been linked to kids struggling to learn and reach their full potential,” Jill Davis, senior vice president of corporate partnerships at No Kid Hungry, said in the release. “We are grateful for Good Foods’ support of our work to ensure kids’ have the food they need to thrive.”

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