Kraig Loomis is the new sales and marketing manager for Greenfruit Avocados.
Loomis started at the company July 9, according to a news release.
He started in retail as a produce inspector at Ralphs Grocery Co., and was a produce buyer at Kroger and then Fresh & Easy. Most recently, he was sales manager focusing on asparagus, wet vegetables and berries at Progressive Produce,
Overall, he has 18 years of experience, 16 as a produce clerk, manager or inspector, according to the release.
“Our company might be young, but it’s not without passion or experience and Kraig’s hiring highlights our commitment to securing the best talent and utilizing the best resources to help all of our customers grow their avocado category sales,” Brian Gomez, vice president of GreenFruit, said in the release. “Kraig’s experience in retail will certainly be an asset in serving our customers and meeting their changing needs in a dynamic retail environment.”
GreenFruit Avocados, Newport Beach, Calif., is a vertically integrated grower-shipper of Mexican avocados, according to the release.