( USA Pears/Pear Bureau Northwest )

A new video series from USA Pears/Pear Bureau Northwest gives consumers a close up look at the work and the beauty of the pear harvest.

Leading with a “Hand-Picked” short documentary, the videos offer an authentic and human look at the importance of family and community, growing conditions, labor, industry progress, organics, and what makes the perfect pear, according to a news release.

The videos will be used on USAPears.org and on social media and in digital ads, as well as shared with retailers, according to the release.

“Consumers are becoming more interested in learning where their food comes from and the stories behind it. We wanted to take consumers into the orchards and give them a fresh and honest look at the people who put in so much effort to grow pears,” Kathy Stephenson, marketing communications director of Pear Bureau Northwest, said in the release. “We are extremely proud to offer a collection of videos that beautifully capture the hard work, dedication and passion that goes into getting sweet and juicy Northwest pears from the tree to the table.”

Pear Bureau communications specialist Neil Ferguson wrote and produced the Hand-Picked videos, according to the release.

“What’s fascinating about the Northwest pear industry is how much it still comes down to people, whether that be the nearly 900 family growers or the employees who work hard in the orchard and the packing facilities to get the best quality fruit to consumers,” Ferguson said in the release. “The story of those individuals and their communities is an important part of American agriculture.”

In addition to the Hand-Picked videos, the organization recently unveiled a series of videos featuring the actress Amy Smart, and will soon be sharing new recipe videos. 

The videos are available to watch online. Downloads of any video are available from Neil Ferguson at [email protected]