The American Heart Association’s Heart-Check can now be used on all 10 varieties of Northwest pears with the USA Pears brand.
The Pear Bureau Northwest announced the association’s approval of the Heart-Healthy designation in mid-December.
“We have received positive feedback from retailers and nutritionists throughout the industry since launching the Heart-Healthy certification of anjou, barlett and bosc pears, and we are pleased to expand the program to all of the varieties available under the USA Pears brand,” Kathy Stephenson, marketing communications director of Pear Bureau Northwest, said in the release.
Covering all Northwest pear varieties, which comprise 88% of all U.S. fresh pears, allows for easier use of the AHA heart-check logo, according to the news release.
The Northwest Pear Bureau has outreach to nutritionists in communities, schools and retail locations to promote benefits of fruit consumption, including decreasing the risk of heart disease and diabetes, according to the release.
In early 2016, the AHA approved heart-check logo use for red and green anjous, followed by bartletts and boscs later that year.
The NW varieties new to the program are:
- Red bartlett;
- Seckel; and
The heart association’s Heart-Check logo is on all USA Pears point-of-sale material, social media and web content, and will be featured during promotions for American Heart Month in February and National Nutrition Month in March.
“Our partnership with the American Heart Association's Heart-Healthy program allows us to further promote the nutritional benefits of all 10 varieties of pears from Oregon and Washington, providing extra incentive for consumers to add pears into their shopping cart,” Stephenson said in the release.