The Idaho Potato Commission and Litehouse Inc. are spicing up side dishes and produce sales with a retail promotion for the holiday season.
Freestanding displays with coupon pads for the Mix, Mash & Be Merry promotion will be in stores Nov. 1 to Dec. 31, according to a news release.
The coupon offers shoppers $1 off any Litehouse freeze-dried herb with the purchase of a 5-pound bag of Idaho potatoes. The shipper, billed as a holiday sides promotion, features two cases each of four Litehouse herb products: chives, garlic, parsley and poultry herb blend.
“Our freeze-dried herbs are a perfect match for Idaho potatoes,” Theresa Lindholm, Lighthouse brand manager, said in the release.
Litehouse’s freeze-drying process locks in flavor to deliver the taste and aroma associated with freshly picked herbs — with no prep time or food waste and a three-year shelf life, according to the release. Package labels note the fresh product equivalent inside each jar, highlighting the value of the freeze-dried herb option.
Retailers are advised to position the Litehouse-Idaho Potato shipper alongside secondary displays to maximize sales during the promotion.
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