Honeybear Brands has bright gold boxes for retail displays. ( Courtesy Honeybear Brands )

Honeybear Brands, Elgin, Minn., is using bright gold-colored cartons for its Honeycrisp apple displays at retail.

The carton, according to a news release, reflects Honeybear Brands’ commitment to gold standard practices in growing and marketing the apples.

Vice president Don Roper said in a news release that retailers have come to expect high-quality Honeybear Brand Honeycrisps.

“Our legacy and our history have really helped us establish ourselves as the ‘Gold Standard’ for growers and packers of Honeycrisp apples,” Roper said in the release.

He said the carton adds color and fun to produce aisles.

“Our goal is quite simply to help give our retail partners a clear advantage over their competition whenever they choose to sell Honeybear apples,” Roper said.