( Courtesy United Fresh, photo by Dylan O'Connor )

Hugh Forrest, chief programming officer of South by Southwest, is set to deliver a keynote during United Fresh’s BrandStorm 2020 in Austin, Texas.

Forrest is scheduled to speak Feb. 11 about the history and growing success of SXSW, which is best known for its conferences and festivals celebrating the convergence of the interactive film and music industries, according to a news release.

SXSW has emerged as a destination for creative innovators from dozens of industries since 1987 and has attracted more than 70,000 registrants, according to the release.

“Austin is known for its culture — be it food, music, or the growing technology boom, and SXSW is the embodiment of the Austin cultural experience,” Mark Munger, vice president of sales and marketing at 4Earth Farms and chairman of United Fresh Produce Association’s Marketing and Merchandising Council, said in the release. “We’re elated that Hugh Forrest will be joining us during our own produce marketing event this February. I look forward to the energy he’ll bring to the inspired ideas and strategies of BrandStorm.”

Forrest was named “Austinite of the Year” in 2012 by the Austin Chamber of Commerce, and he serves on the board of directors for Austin Habitat for Humanity and the Austin-based accessibility company Knowbility, according to the release.

Following Forrest’s presentation, BrandStorm attendees are set to participate in FRESHx, an interactive pitch where they can present their creative strategies for elevating fresh produce in the global food narrative, according to the release.

The fifth annual BrandStorm is Feb. 10-12 at the University of Texas at Austin’s AT&T Hotel and Conference Center. Attendees can register at www.unitedfreshbrandstorm.org.

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