Four years after launching as Idea Garden Marketing, the company is changing its name to Wild Seed Marketing.

Wild Seed Marketing provides digital and traditional marketing services for the fresh produce industry, and the name change comes with a promise to take marketing strategies to the next level, according to a news release.

“We are excited about our new company name and refreshed brand that will better serve the produce industry,” John Avola, president & CEO of Wild Seed Marketing, said in the release. “Wild Seed Marketing says it all in a name — we’ve got a creative team that continues to challenge the status quo, but we are also rooted to our core values, which provides the foundation we use to bring innovative ideas to the table for our clients.”

Company co-founders John Avola and Kim Avola use their produce industry and marketing experience to also offer the Fresh Marketing Academy webinar series of marketing training for produce industry professionals.

The company’s website is at