Vegetable “pasta” maker Cece’s Veggie Co., Austin, Texas, made Inc. Magazine’s annual list of fastest-growing private companies, with a three-year revenue growth of 23,880% to put it at No. 3.
The company, established in 2015 with two stock-keeping units available at one retailer, first exhibited to the industry at the Produce Marketing Association’s Fresh Summit in Oct. 2016, displaying spiralized zucchini, butternut squash, sweet potato and beet products.
Additions since then include organic riced broccoli and cauliflower, organic meal kits with vegetable pasta and cheese or marinara sauce, and Grillerz, which are carrots, sweet potatoes and summer squash, fresh-cut with ridges.
“The company’s mission is to make it easier — and more fun — for everyone to eat more veggies, more often,” according to a news release from Cece’s.
“Cece's started as a hare-brained scheme in my kitchen involving my kids (who have gluten allergies), power tools, and a lot of mangled sweet potatoes,” Mason Arnold, Cece’s Veggie Co. founder, said in the release. “ … We were confident that the brand would resonate with consumers, but for a produce company to be ranked at the top of this list is completely bananas.”
In 2018, the company moved to a new 42,500-square-foot processing facility, and production is five times what it was since the move, according to the release.
Cece’s Veggie products are available at Whole Foods Markets and Sprouts stores nationwide, and regionally at Target, Kroger stores, Albertsons, Safeway, H-E-B and other retailers.
The company’s Veggiccine line received Best New Vegetable Product at the 2017 United Fresh Produce Association show, and in 2018, United Fresh presented Arnold with its Achievement Award for innovation.