Consumers use apples for all sorts of things, though none of our Fresh Trends consumers mentioned buying the fruit for apple carving. ( iStock )

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The versatile apple ...

This crisp, crunchy fruit is produce’s answer to the snack food category. More than nine in 10 buyers said they selected apples as a snack, and this concept is consistent year after year.

Apples’ easy grab-and-go nature makes them simple to pack, and because they don’t require refrigeration, they attract consumers time and time again.

Apples also take the cake as an ingredient in a recipe — more than 40% of shoppers said they use them in that way.

Consumers also think apples make a good dessert; 37% said so.


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