Interlex Communications buys Del Monte Fresh partner SenaReiderAdvocacy marketing firm Interlex Communications acquired ad agency SenaReider from original owner and co-founder, Lou Sena, and is reintroducing the company under a new brand and website, according to a news release.

SenaReider represents some major brands in the produce industry, including Del Monte Fresh and Bird"s Eye.

The company is now under the leadership of chief executive officer Heather Ruiz, who founded Interlex and served as its creative director since 1995. SenaReider also moved headquarters to San Antonio this year, with other offices located in California and Florida.

The new website is