Wyoming quarterback Josh Allen celebrates receiving the MVP Award for the 2017 Famous Idaho Potato Bowl Dec. 22, along with Idaho Potato Commission president and CEO Frank Muir and Spuddy Buddy. After throwing 154 yards and three touchdowns for a 37-14 win over Central Michigan, Allen officially announced that he will be entering the 2018 NFL Draft. Photo courtesy Idaho Potato Commission

The Idaho Potato Commission once again had a big presence at the Famous Idaho Potato Bowl Dec. 22 in Boise.

The Wyoming Cowboys, representing the Mountain West Conference, defeated the Central Michigan Chippewas from the Mid-American Conference 37-14, with nearly 2 million fans watching the game live on ESPN, according to a news release.

Days before the bowl game, the commission renewed its sponsorship. “After seven fantastic years as the naming sponsor, I’m proud to announce that the Idaho Potato Commission will remain the naming sponsor of the Famous Idaho Potato Bowl for another five years,” said Frank Muir, commission president and CEO, in the release.

The commission’s sponsorship package at this year’s game included:

  • the Big Idaho Potato Truck parked outside Albertsons Stadium, providing tailgaters a backdrop for selfies;
  • Miss Idaho, Taylor Lance, greeted fans at the Big Idaho Potato Truck and was on the field for the coin toss along with Frank Muir; three-time Olympic gold medalist Kristin Armstrong; Spuddy Buddy; Dave Bieter, Mayor of Boise; and Kevin McDonald, executive director of the Famous Idaho Potato Bowl;
  • an on-field presentation of an oversize $25,000 check to the commission’s longtime charity partner, RODS, a nonprofit organization that helps find homes in the U.S. for orphaned children with Down syndrome in other countries; and
  • an energetic cheerleading performance by Spuddy Buddy, remarked on by ESPN as the best bowl game mascot.

As the naming sponsor for another five years, the Idaho Potato Commission has lots of opportunities to highlight the Idaho Potatoes brand leading up to and during the game, according to the release:

  • permanent signage throughout Albertsons Stadium;
  • nine ESPN television and radio ads;
  • a 30-second welcome message from Frank Muir;
  • several public address mentions and video board announcements;
  • Idaho potato logos on the field, in the end zones and on the sidelines and fences;
  • multiple mentions by the sportscasters; and
  • game day program advertising with the IPC logo on the cover.